Brand, Content & Social Media Consultant · Presenter / Creator
I help consumer brands turn content, social, creators and cultural moments into a commercial growth system.
Carlo Maria Ferrari, brand, content & social media consultant based in London. Thirteen years turning content and culture into commercial results for consumer brands.
What I help with
Social Strategy
Paid, owned and earned working as one system, not three disconnected teams.
Content Strategy
Pillars, formats and calendars that a team can actually run week after week.
Influencer & Creator Programmes
From one-off collabs to always-on creator engines with real governance.
Marketing Strategy
Positioning and go-to-market that gives content a commercial job to do.
OOH & Cultural Campaign Advisory
Pressure-testing big-bet campaigns against the culture they're trying to enter.
In public
I break down ads, social and culture, out loud.
16k+ followers across TikTok and Instagram, plus an active Substack. The same instinct that builds the audience is the one I bring to your brand.
