About
Content & Social Strategy Consultant for consumer brands.
Thirteen years of international marketing across consumer brands, health, wellness, beauty, ecommerce and technology. I've led content and creator strategy on global portfolios, built social and influence governance systems, and managed creative teams and agencies.
I also run a TikTok channel breaking down advertising, social and culture in public, because the fastest way to understand what works is to say it out loud.
13 yrs
International marketing across consumer categories
Global
Content & creator strategy on global portfolios
16k+
Followers analysing ads, social & culture in public
What I help with
Five places I make content and social work harder.
Social Strategy
Paid, owned and earned working as one system, not three disconnected teams.
Content Strategy
Pillars, formats and calendars that a team can actually run week after week.
Influencer & Creator Programmes
From one-off collabs to always-on creator engines with real governance.
Marketing Strategy
Positioning and go-to-market that gives content a commercial job to do.
OOH & Cultural Campaign Advisory
Pressure-testing big-bet campaigns against the culture they're trying to enter.
Let's put this to work on your brand.
I help consumer brands turn content, social, creators, and cultural moments into a commercial growth system.