Mid-to-large lifestyle brands
Consumer brands that need senior content and social direction, whether for a short consultancy engagement or a longer contract.
Who I work with
Brands and teams where content is a growth lever, not a cost line.
I work in three settings, sometimes client-facing, sometimes backstage. Short consultancy or long contract, the goal is the same: content and social that pull commercial weight.
Scale-ups
Growth-stage companies building their content and social function for the first time and needing it to stand up fast.
Social & influence agencies
Agencies that bring me in ad hoc or on contract, client-facing or backstage, to strengthen strategy and creator work.
How I plug in
Whatever the setup, the standard is the same.
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Short consultancy or long contract: I flex to how you actually work.
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Client-facing when you need a senior voice in the room; backstage when you need the thinking without the introductions.
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Ad hoc firepower for agencies, or an ongoing partnership for brands building the function.